How it started
Noa Noa was created in 1981 by brothers Harald and Lars Holstein as a feminine and romantic alternative to the hard-edged fashions of the time. The name Noa Noa means ‘simple and harmonious’ in Tahitian, and epitomises the feminine and bohemian Noa Noa universe. Incidentally, Noa Noa was also the name of artist Paul Gauguin’s muse.
Our collections are designed in Denmark at our head office in the idyllic surroundings of Northern Zealand and manufactured in factories around the world that comply with corporate social responsibility codes. Noa Noa is also a member of BSCI, the Business Social Compliance Initiative.
Today, Noa Noa is privately owned, and sold in 20 countries in more than 120 concept stores, as well as in an additional 650 multi-brand stores around the world. The brand includes the Noa Noa Woman, Noa Noa miniature Girl established in 2003, Noa Noa miniature Baby Girl established in 2005 and Baby Boy established in 2016.